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Apps
Apps
W-MA 6046
Prof. Dr. Möbus, Matthias (matthias.moebus@haw-kiel.de)
Prof. Dr. Möbus, Matthias (matthias.moebus@haw-kiel.de)
Sommersemester 2018
1 Semester
In der Regel im Sommersemester
Englisch
Studiengänge und Art des Moduls (gemäß Prüfungsordnung)
Studiengang Vertiefungsrichtung Schwerpunkt Modulart Fachsemester
M.A. - TBWL - Technische Betriebswirtschaft Wahlmodul
M.A. - BWL Lehre - Betriebswirtschaftslehre (konsekutiv) Wahlmodul
Kompetenzen / Lernergebnisse
Kompetenzbereiche: Wissen und Verstehen; Einsatz, Anwendung und Erzeugung von Wissen; Kommunikation und Kooperation; Wissenschaftliches Selbstverständnis/Professionalität.
The course introduces the participants to the current growth of Apps in association with the dimensions of service quality and customer convenience and in association with the current Joint Programming Initiative “More Years, Better Lives - The Potentials and Challenges of Demographic Change” (JPI) by the German Federal Ministry of Education and Research (BMBF).

The focus of the course is on obtaining a better understanding of the quality of Apps and on the development of new ideas for Apps for elderly people. It aims at giving the participants an understanding of the challenges and tasks of Apps and at developing the participants own ideas on new Apps as for focusing on areas as Health and Performance, Social Systems and Welfare, Work and Productivity, Education and Learning, Housing, Urban-Rural Development and Mobility.
Angaben zum Inhalt
- Joint Programming Initiative “More Years, Better Lives - The Potentials and Challenges of Demographic Change”
- Evaluation of Apps
- Dimensions of service quality
- Development of new ideas for Apps
- Weighting and Scoring Method
- Field research
Berry, L.L., Seiders, K, Grewal, D. (2002).Understanding Service Convenience. Journal of Marketing: July 2002, Vol. 66, No. 3, pp. 1-17. Available from: http://www.dhruvgrewal.com/wp-content/uploads/2014/09/2002-JM-SERVICE-CONVENIENCE-MODEL.pdf. [19.11.2017]

JPI MYBL Secretariat (2017). Background and goals. Available from: http://www.jp-demographic.eu/about-us/background-and-goals/ [19.11.2017]

Nayebi, F., Desharnais, J.-M., Abran, A. (2012). The State of the Art of Mobile Application Usability Evaluation’, 25th IEEE Canadian Conference on Electrical and Computer Engineering Montreal, April 29-May 2, 2012. Available from: http://ai2-s2-pdfs.s3.amazonaws.com/072a/2e5266061cf3e51d2123003fde888500cc95.pdf [19.11.2017]

O'Loughlin, E. (2010). Problem-Solving Techniques #13: Weighted Scoring Model. 23.06.2010. Available from: https://www.youtube.com/watch?v=FefJ1paq750 [19.11.2017]

Stoyanov, S.R., Hides, L., Kavanagh, D.J., Zelenko, O., Tjondronegoro, D., Mani, M. (2015). Mobile App Rating Scale: A New Tool for Assessing the Quality of Health Mobile Apps. 11.03.2015. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4376132/ [19.11.2017]
Lehrformen der Lehrveranstaltungen
Lehrform SWS
Seminar 2
Arbeitsaufwand
2 SWS
5,0 Leistungspunkte
24 Stunden
126 Stunden
Modulprüfung
None.
Prüfungsform Dauer Gewichtung wird angerechnet gem. § 11 Absatz 2 PVO Benotet Anmerkung
Präsentation 20 Minuten 20 %
Präsentation 20 Minuten 30 %
Hausarbeit 50 %
Sonstiges
Basic knowledge services management.
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