Kompetenzbereiche: Wissen und Verstehen; Einsatz, Anwendung und Erzeugung von Wissen; Kommunikation und Kooperation; Wissenschaftliches Selbstverständnis/Professionalität.
On completion the course, students
>> can explain basic terms as well as conceptual approaches and procedures in digital marketing;
>> are able to evaluate and compare advantages and disadvantages as well as limits and possibilities of different methods and models of digital marketing; and
>> are able to weigh up alternative solutions or solution strategies for different challenges of digital marketing in a context-related way.
On completion the course, students
>> are able to identify, explain, describe and solve (operational) requirements in digital marketing;
>> are able to apply analytical methods of digital marketing in real-life practical cases as well as to develop an operative digital marketing plan;
>> are able to evaluate and interpret subject-related data of digital marketing and to gain target group-specific insights; and
>> are able to create a successful strategic orientation for real cases by applying scientific methods.
On completion the course, students
>> can share their opinions and approaches among experts; and
>> can communicate their results in form of presentations and reports.
On completion the course, students
>> can reflect the correctness of technical and practical statements of digital marketing situatively; and
>> can independently work on open tasks in digital marketing settings.