Kompetenzbereiche: Wissen und Verstehen; Einsatz, Anwendung und Erzeugung von Wissen; Kommunikation und Kooperation; Wissenschaftliches Selbstverständnis/Professionalität.
After successful completion of the course, the student will be able to:
• Envision and competently work with the entire strategic management process
• Conduct highly proficient internal and external environment analyses and be able to present these via very structured and organized methods
• Confidently work with the tools of the strategic management process including PEST analysis, Porter 5 Forces analysis, Competitor profile analysis and mapping, Internal audits, Resource based view analysis, industry concentration analysis, etc.
• Understand the intricacies of mission and vision statements
• Learn how to analyse company strategies in conjunction with contemporary market developments
• Recognise the urgency of innovative behaviour for companies operating in developed markets
• Learn, via the tools of strategic analysis, how to evaluate strategic options and how to develop an effective strategic plan
• Discuss and work with various motivational methods of strategy implementation
• Create planned direction for strategic alliances
• Create coordinated governance systems for diversified companies
• Competently evaluate strategic performance and take corrective actions if needed
• Make a connection between a coherent strategic management plan and its marketing implications
After successful completion of the course, the student will be able to:
• Provide precise and valid strategic direction for companies
• Envision holistic management practices and be able to implement them at a strategic level
• Quickly identify current business affairs and their strategic repercussions
• Coordinate a unified business portfolio assessment
• Act as professional consultants for companies seeking strategic recommendations
• Present key findings in well-ordered overview form for management presentation
• Provide rational judgements and assessments of companies in domestic and international markets
• Assess leading edge technologies for companies operating within regulatory and environmental constraints
• Relating the PLC to innovative behaviour within companies
After successful completion of the course, the student will be able to:
• Present and confidently portray a strategic management plan for top executives that is consistent, logical, resilient and defendable at each level of analysis
• Talk competently regarding the strategic management process and the options companies can/should pursue
• Cut-to-the-core of complicated business plans revealing actual strategic intensions vs. codified management speak
• Work with company managers around the globe to facilitate optimal business outcomes
• Pursue and express strategic directions that act in the best interest of companies and their wealth gains
After successful completion of the course, the student will be able to:
• Critically reflect upon strategic business plans and their positive/negative ramifications on domestic and foreign environments
• Understand when company betterment is in the interest of societal gains vs. societal losses
• Have a firm understanding of why companies behave in the manner they do, and how they can achieve optimal outcomes